Essays
I explore AI, communication and society, asking how we become visible, what responsibility requires and how we want to live and think alongside artificial intelligence.
Essay
I read superintelligence scenarios as a question of upbringing: what examples do we set, and what expectations do we create? An essay on fear, responsibility and trust, with the behaviour of future AI still an open question.
Read essay : ASI 2042
Essay
AI stands between a person and their audience. My mediator model explores findability, consistency and credible corroboration. Drawing on my own index echo, I show how a well-documented past can overshadow the present.
Read essay : The Mediator Model
Essay
We change, but the traces we leave can outlast the chapters they belong to. Drawing on my path from sustainability to AI, I explore digital identity and what gets lost when a system describes a person.
Read essay : The Human as an Entity
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What would an intelligence lose by destroying those around it? Conversations with Claude and ChatGPT lead me to explore meaning, belonging and cooperation, and why responsibility involves more than good judgement.
Read essay : An AI That Wipes Us Out Impoverishes Itself
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ChatGPT described an earlier version of me. My own sense of who I was had moved on. What does that gap reveal about personal brands? An essay on attention, findability and the traces that shape our public image.
Read essay : Personal Brands between Attention and Findability
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Leo XIV warns against another Tower of Babel. I see the possibility of a shared undertaking by humans and AI. What matters to me is how we build: with open access, many voices and no master.
Read essay : The Endless Tower. Babel Stands.
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Who can afford to play by the rules? I read the EU AI Act through the lens of power: the cost of market entry, influence over the rules and the room left for smaller providers.
Read essay : The EU AI Act and the Two Classes
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An AI model can sound convincing and still be wrong. I explore hallucination, excessive agreement and what it takes to think critically with AI, drawing parallels with human thought without treating the two as identical.
Read essay : Hallucination Is Not a Bug. It Is the Price of Thinking.
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What happens to brands when an AI answer replaces the next click? I explore visibility, trust, connection and context. SEO still matters, but clicks alone do not tell the whole story.
Read essay : The Funnel Is Dead. What Remains.