Essays
How people and brands appear in AI answers, and what that depends on: findable content, a consistent picture, credible evidence. Essays on personal brands, entities and the new search.
Essay
AI stands between a person and their audience. My mediator model explores findability, consistency and credible corroboration. Drawing on my own index echo, I show how a well-documented past can overshadow the present.
Read essay : The Mediator Model
Essay
We change, but the traces we leave can outlast the chapters they belong to. Drawing on my path from sustainability to AI, I explore digital identity and what gets lost when a system describes a person.
Read essay : The Human as an Entity
Essay
ChatGPT described an earlier version of me. My own sense of who I was had moved on. What does that gap reveal about personal brands? An essay on attention, findability and the traces that shape our public image.
Read essay : Personal Brands between Attention and Findability
Essay
What happens to brands when an AI answer replaces the next click? I explore visibility, trust, connection and context. SEO still matters, but clicks alone do not tell the whole story.
Read essay : The Funnel Is Dead. What Remains.