Between a person and their public stands a new mediator: the model. It reads, weighs and summarizes before any human decides. Whoever is not mediator-readable does not appear in the answer.
The Mediator Model
Category: Homepage Introduction
The Human as an Entity
When an AI model describes me, it finds two women. Both bear my name, both are documented. Only one is writing this. On the difference between a person and their entity, and why an index knows no chapters.
Personal Brands between Attention and Findability
For decades, a gatekeeper decided who became visible as a brand. Social media and influencers abolished that gatekeeper. AI brings it back. What counts now is what is tangible, documented and findable about you.